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Toniq
September 3,
2024
2024
Why Every Job Matters: The Power of Doing It Well
By
Paul Kiernan
Paul Kiernan
When you’re young and working jobs that don’t necessarily align with your career aspirations, or just plain ol’ suck, it’s easy to see them as mere stepping stones.
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August 28,
2024
2024
Beyond Metrics: The Power of Starting a Conversation in Branding and Marketing
By
Paul Kiernan
Paul Kiernan
However, in the race to achieve these tangible results, a fundamental aspect of marketing is frequently overlooked: the importance of simply starting a conversation.
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August 27,
2024
2024
The Essential Kick-Off Meeting Playbook for Copywriters
By
Paul Kiernan
Paul Kiernan
The kick-off meeting is the cornerstone of any copywriting project. This initial gathering sets the stage for crafting compelling content that aligns with project goals and resonates with the target audience.
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August 22,
2024
2024
The Hidden Impact of Unintentional Siloing, How to Foster a Connected Team
By
Paul Kiernan
Paul Kiernan
Unintentional siloing refers to the isolation or separation of individuals or groups within an organization that occurs not out of deliberate intent but due to structural, procedural, or cultural factors.
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August 20,
2024
2024
Reviving Possibilities: Making the Term Meaningful Again in Branding
By
Paul Kiernan
Paul Kiernan
At its core, the term "possibilities" signifies the state or fact of being likely or able to happen; essentially, it represents something that could occur.
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August 16,
2024
2024
Branding Beyond the Singularity: Navigating Identity in a Post-Human World
By
Paul Kiernan
Paul Kiernan
The singularity, a hypothetical moment when artificial intelligence (AI) surpasses human intelligence, promises to revolutionize every aspect of our lives.
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August 14,
2024
2024
Confessions of an AI Junkie
By
Paul Kiernan
Paul Kiernan
First of all, when I was growing up, AI existed only on screens in sci-fi movies or books about the future. No one had AI on their computer. No one had a computer. Those were room sized behemoths held in the basement of NASA or IBM.
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August 12,
2024
2024
Navigating Client Anxiety: Tips for Marketers and Creatives
By
Whether it’s the pressure to deliver flawless work, manage high expectations, or navigate complex personalities, this kind of stress isn’t just common—it’s practically a rite of passage for many in our industry.
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August 9,
2024
2024
Experience Redefined: Exploring the Impact of Life Experiences
By
Paul Kiernan
Paul Kiernan
Traditional metrics for assessing professional experience often rely on the number of years worked, job titles, and a list of responsibilities. They focus on time and scope rather than the nuances of what has been accomplished or learned.
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August 7,
2024
2024
The Power of a Sincere Apology in Business
By
A sincere apology, however, can turn these situations around, transforming a potential loss into an opportunity for growth.
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August 5,
2024
2024
If Music Be the Food of … Marketing
By
Paul Kiernan
Paul Kiernan
Music, a universal language, transcends cultural and linguistic barriers, uniting people in shared experiences and emotions. This unique power of music has not gone unnoticed in the marketing world.
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August 2,
2024
2024
Rethinking Your Target Audience: Lessons from Theatre and the Marvel Cinematic Universe
By
Paul Kiernan
Paul Kiernan
Understanding and connecting with your target audience is crucial in the ever-changing business landscape.
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July 31,
2024
2024
The Timeless Importance of Books: More Than Just Pages
By
Paul Kiernan
Paul Kiernan
Books, both physical and digital, hold a unique and irreplaceable position in human culture and personal development.
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July 29,
2024
2024
Embracing Imperfection: The Hidden Strength in Marketing
By
Paul Kiernan
Paul Kiernan
Yet, much like the Zen circle or Enso, imperfections carry their profound strength and beauty.
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July 25,
2024
2024
Zoom Faux Pas: 10 Things You Should Avoid Doing in Meetings
By
Paul Kiernan
Paul Kiernan
Zoom users who have grown used to the new mode of communication should step back and ensure they are following the rules of courtesy, etiquette, common sense, and human decency.
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