The
Toniq
April 14,
2023
2023
Influencer Branding & Marketing, Doing It Right
By
ThoughtLab
ThoughtLab
Influencer marketing has become integral to digital marketing, with brands leveraging social media influencers to reach and engage their target audience.
More
April 13,
2023
2023
Tips for Branding Better Online
By
ThoughtLab
ThoughtLab
However, with the right strategies and tools, building a strong online brand that resonates with your target audience is possible.
More
April 12,
2023
2023
My AI Romance, My Eyes Are Opened
By
Paul Kiernan
Paul Kiernan
But as these virtual agents become more complex and their skills build and grow, people view their AI chatbots as human companions.
More
April 11,
2023
2023
Branding in a Global Marketplace: Challenges and Opportunities
By
ThoughtLab
ThoughtLab
Branding is a critical aspect of any business, as it helps create a unique identity and differentiate it from its competitors. However, branding in a global marketplace can be challenging, as businesses need to navigate different cultures, languages, and preferences.
More
April 10,
2023
2023
Tips for Writing Better Dialogue, It’s All About Listening
By
Paul Kiernan
Paul Kiernan
From time to time, a copywriter, especially those working at agencies, is called upon to write video, audio, or commercial scripts.
More
April 7,
2023
2023
Active Listening Creates Stronger Relationships and Makes You a More Valuable Employee
By
Paul Kiernan
Paul Kiernan
Listening is active; hearing is passive. When you’re working with clients or potential clients, you cannot afford to be a passive listener, ever.
More
April 5,
2023
2023
Language Loss and Gain
By
Paul Kiernan
Paul Kiernan
Each profession has a language; within that language are sub-languages, slang for processes, systems, parts, and even customers. We are surrounded by language, some of it silent, like sign language.
More
April 3,
2023
2023
Are Your Marketing Emails Effective?
By
ThoughtLab
ThoughtLab
Tapping into this market is easier than you think as long as you track your campaign over time. Let's talk about the essential email marketing KPIs, how to track them, and what you can do to improve them in your email campaigns!
More
March 29,
2023
2023
PR and Content Marketing: 6 Reasons Why They Should Work Together
By
ThoughtLab
ThoughtLab
Public relations, or PR, deals with the creation and distribution of content as well. PR and content marketing are two different departments that share the same end goal.
More
March 27,
2023
2023
7 Tips for Choosing the Best SEO Agency
By
ThoughtLab
ThoughtLab
There are a few things you should know about how to choose an SEO agency. That's why we put this guide together to help you choose a great company.
More
March 27,
2023
2023
Too Much Negative News is Bad, So Guard Your Mental Health
By
Paul Kiernan
Paul Kiernan
With “news” coming at us from our computers, smartphones, televisions, and online it is easy to see why so many people are getting depressed and feeling lost.
More
March 27,
2023
2023
Content Marketing 101: Everything You Need to Know to Start to Grow
By
ThoughtLab
ThoughtLab
Read on to learn everything you need to know in this comprehensive content marketing 101 guide.
More
March 25,
2023
2023
Back Off, Brunch is Served
By
Paul Kiernan
Paul Kiernan
Here’s the thing I discovered, reading an article online this morning, that brunch should no longer be a thing.
More
March 24,
2023
2023
Women’s History Month, Celebrate Mom
By
Paul Kiernan
Paul Kiernan
They have done so much more, so many little things that have made our lives better, and they seem to go unnoticed. I talk, of course, of mom.
More
March 23,
2023
2023
Top 8 Ways to Build a Brand Strategy That Drives Growth
By
A brand strategy involves targeted marketing and messaging from the founders of a business to their audience.
More