The
Toniq
July 8,
2024
2024
When Winning Isn't Everything: Exploring the Downsides of a 'Must-Win' Mentality
By
Paul Kiernan
Paul Kiernan
However, this pursuit can sometimes transform into a 'must-win' mentality, where winning becomes the sole measure of success, overshadowing the enjoyment of the game itself.
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July 2,
2024
2024
Unveiling Your Company's 'Why': A Blueprint for Purposeful Business
By
Paul Kiernan
Paul Kiernan
This cornerstone is a company's 'why'—a concept made famous by Simon Sinek, which asserts that understanding why a business exists beyond profit margins and market demands is crucial and transformative.
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June 26,
2024
2024
Unlocking the Emotional Vault: The Business of Nostalgia
By
Paul Kiernan
Paul Kiernan
Nostalgia, that wistful longing for the past, isn't just a sentimental journey down memory lane—it's a powerful tool in the marketer's arsenal.
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June 25,
2024
2024
Why Reading Your Copy Aloud Keeps Your Content Alive
By
Paul Kiernan
Paul Kiernan
When you read your writing aloud, something magical happens: your words come to life.
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June 13,
2024
2024
Echo Chambers: How Social Media Polarizes Perspectives
By
Paul Kiernan
Paul Kiernan
Echo chambers. If you’ve spent any time online, you’ve heard the term. It’s that phenomenon where you’re exposed only to information and opinions that reinforce your own views, creating a feedback loop that distorts reality.
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May 31,
2024
2024
Link Building 101: Strategies for Success and Pitfalls to Avoid
By
Paul Kiernan
Paul Kiernan
Link building isn't just about quantity; quality and relevance matter significantly.
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May 22,
2024
2024
Sorrow Sells: Exploring the Role of Melancholy in Modern Marketing
By
Paul Kiernan
Paul Kiernan
Let’s explore the role of melancholy in modern marketing, examining why and how brands employ sadness to create powerful and memorable campaigns.
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May 15,
2024
2024
Guest Posting 101: The Dos and Don’ts for Your Website
By
Paul Kiernan
Paul Kiernan
Allowing guest posts on your website can bring numerous benefits, including fresh perspectives, increased traffic, and expanded reach.
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May 13,
2024
2024
Parting Ways, Preserving Integrity: Lessons in Authentic Business
By
Paul Kiernan
Paul Kiernan
Authenticity in business goes beyond mere transactions or client relationships; it's about staying true to oneself and one's values, even in the face of adversity.
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May 8,
2024
2024
Building Brand Trust: Strategies for Authenticity in Marketing
By
Paul Kiernan
Paul Kiernan
In marketing and personal branding, authenticity has become a buzzword, often used to convey trustworthiness and genuineness.
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April 23,
2024
2024
The Elevator Pitch: Your Key to Making a Lasting Impression
By
Paul Kiernan
Paul Kiernan
This concise and compelling summary of who you are and what you do has become the cornerstone of effective networking and personal branding.
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April 17,
2024
2024
5 Reasons Your Website Sucks & How to Fix It
By
Paul Kiernan
Paul Kiernan
However, many websites fall short of achieving their full potential, leaving visitors frustrated and businesses losing out on valuable opportunities.
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April 16,
2024
2024
Leading with Heart: The Power and Perils of Emotional Decision-Making
By
Paul Kiernan
Paul Kiernan
However, there has been a growing recognition of the importance of emotional intelligence and leading with heart in recent years.
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April 12,
2024
2024
The Power of Funny: Leveraging Humor Effectively with Clients
By
Paul Kiernan
Paul Kiernan
Humor, when used effectively, can serve as a potent tool for building rapport, diffusing tension, and fostering stronger connections with clients.
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April 5,
2024
2024
Mastering the Kick-Off: Essential Steps for Copywriters Preparing to Meet New Clients
By
Paul Kiernan
Paul Kiernan
A kick-off meeting with a new client marks the beginning of a collaborative journey between a copywriter and their client.
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