The
Toniq
May 22,
2024
2024
Sorrow Sells: Exploring the Role of Melancholy in Modern Marketing
By
Paul Kiernan
Paul Kiernan
Let’s explore the role of melancholy in modern marketing, examining why and how brands employ sadness to create powerful and memorable campaigns.
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May 15,
2024
2024
Guest Posting 101: The Dos and Don’ts for Your Website
By
Paul Kiernan
Paul Kiernan
Allowing guest posts on your website can bring numerous benefits, including fresh perspectives, increased traffic, and expanded reach.
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May 13,
2024
2024
Parting Ways, Preserving Integrity: Lessons in Authentic Business
By
Paul Kiernan
Paul Kiernan
Authenticity in business goes beyond mere transactions or client relationships; it's about staying true to oneself and one's values, even in the face of adversity.
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May 8,
2024
2024
Building Brand Trust: Strategies for Authenticity in Marketing
By
Paul Kiernan
Paul Kiernan
In marketing and personal branding, authenticity has become a buzzword, often used to convey trustworthiness and genuineness.
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April 23,
2024
2024
The Elevator Pitch: Your Key to Making a Lasting Impression
By
Paul Kiernan
Paul Kiernan
This concise and compelling summary of who you are and what you do has become the cornerstone of effective networking and personal branding.
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April 17,
2024
2024
5 Reasons Your Website Sucks & How to Fix It
By
Paul Kiernan
Paul Kiernan
However, many websites fall short of achieving their full potential, leaving visitors frustrated and businesses losing out on valuable opportunities.
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April 16,
2024
2024
Leading with Heart: The Power and Perils of Emotional Decision-Making
By
Paul Kiernan
Paul Kiernan
However, there has been a growing recognition of the importance of emotional intelligence and leading with heart in recent years.
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April 12,
2024
2024
The Power of Funny: Leveraging Humor Effectively with Clients
By
Paul Kiernan
Paul Kiernan
Humor, when used effectively, can serve as a potent tool for building rapport, diffusing tension, and fostering stronger connections with clients.
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April 5,
2024
2024
Mastering the Kick-Off: Essential Steps for Copywriters Preparing to Meet New Clients
By
Paul Kiernan
Paul Kiernan
A kick-off meeting with a new client marks the beginning of a collaborative journey between a copywriter and their client.
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April 1,
2024
2024
Knowing When to Break Marketing Rules for Success
By
Paul Kiernan
Paul Kiernan
However, as with any set of rules, there are times when it's not only acceptable but advantageous to break them.
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March 14,
2024
2024
From Brief to Brilliance: Unpacking the Journey of Translating Client Vision into Compelling Copy
By
But the journey from this initial brief to the final polished copy is far from straightforward.
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March 13,
2024
2024
From Strategy to Storytelling: The Essential Bond Between Marketers and Copywriters
By
Paul Kiernan
Paul Kiernan
At the heart of this relationship lies the transition from strategic planning to the art of storytelling.
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March 12,
2024
2024
The Power of Words: Why Verbal Skills are Vital for a Copywriter
By
Paul Kiernan
Paul Kiernan
A copywriter is tasked with crafting compelling messages that resonate with the audience, drive engagement, and, ultimately, spur action.
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March 11,
2024
2024
Redefining Normal: How to Change the Game in Marketing and Design
By
Paul Kiernan
Paul Kiernan
While it's essential to stay informed about industry trends and best practices, looking beyond the confines of your business can provide fresh perspectives and unique insights that set you apart from the competition.
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January 26,
2024
2024
Brand Equity: Unveiling the Essence of Successful Brands
By
ThoughtLab
ThoughtLab
It transcends the mere physical presence of a product or service, encapsulating the intangible elements that shape how consumers perceive and relate to a brand.
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