The
Toniq
November 19,
2024
2024
Respect: Earned, Given, or Demanded?
By
Paul Kiernan
Paul Kiernan
Respect is like one of those mythical creatures you hear about but can’t quite pin down. Everyone has a different idea of what it looks like.
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November 14,
2024
2024
Caution: Words at Play. Slogans Shaped to Sell
By
Paul Kiernan
Paul Kiernan
Slogans didn’t always use this kind of bold, sometimes nonsensical language. The art of the slogan is rooted in a simpler time when companies were mostly just telling people what they offered.
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November 12,
2024
2024
Awe as a Path to Health, Happiness, and Purpose
By
Paul Kiernan
Paul Kiernan
Awe. Not the quick, feel-good response to a cute puppy, a baby's giggle, or two people sharing a moment of love. This is about the feeling of awe that goes deeper—the kind that makes you feel small and yet intensely alive in the presence of something vast, mysterious, and beautiful.
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November 8,
2024
2024
How Passion Drives Success in Work and Life
By
When people say, “Follow your passion,” it sounds simple—find something you enjoy and pursue it. But this is often an oversimplified view.
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November 1,
2024
2024
Unity in Variety: How Pickles and Parker Bring Us Together
By
Paul Kiernan
Paul Kiernan
Seeing a person sitting at a table in a Jimmy John's, eating one of these pickle things, and reading The Portable Dorothy Parker would crack my nut!
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October 29,
2024
2024
Choosing Understanding Over Hate: A Call to Action
By
Paul Kiernan
Paul Kiernan
Hate is a complex emotion that can be deeply ingrained in our psyche. It can stem from fear, ignorance, and a fundamental misunderstanding of others.
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October 28,
2024
2024
Integrity in Business and Marketing: A Cornerstone for Success
By
Paul Kiernan
Paul Kiernan
Are we truly embodying integrity in our business dealings? Are we transparent in our marketing efforts, ensuring our messages reflect our true values?
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October 24,
2024
2024
Stay Present, Succeed More: The Benefits of Being in the Moment
By
Paul Kiernan
Paul Kiernan
Being present means you’re not worrying about the next meeting or dwelling on an earlier mistake. Instead, you are fully engaged with the task at hand.
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October 23,
2024
2024
From Zeus to Logos: Why Your Logo Deserves Olympus-Level Design
By
Paul Kiernan
Paul Kiernan
So why should you care about logos at all? It's just a small symbol, right? Wrong! A logo is like the face of your business. It’s not just a doodle someone whipped up in a hurry after three cups of coffee and a desperate search for inspiration on Pinterest.
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October 22,
2024
2024
Conversations Over Conversions: Building Authentic Customer Relationships
By
Paul Kiernan
Paul Kiernan
The goal is not just to sell a product or service but to start and sustain meaningful conversations that foster engagement, trust, and loyalty.
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October 21,
2024
2024
The Truth About Transparency: Why It Matters More Than Ever in Business
By
Paul Kiernan
Paul Kiernan
A transparent business is more likely to foster loyalty and create a stronger connection with its stakeholders because people are naturally drawn to openness and honesty.
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October 17,
2024
2024
The Dad Joke: From Cringeworthy to Cultural Phenomenon
By
Paul Kiernan
Paul Kiernan
At the core of every dad joke is a pun, wordplay, or a clever twist that feels more like a gentle nudge than an actual comedic punch. The joke is rarely original or surprising—in fact, dad jokes thrive on being formulaic and predictable.
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October 14,
2024
2024
How to Talk to AI Without Losing Your Mind
By
Paul Kiernan
Paul Kiernan
I was treating ChatGPT like a vending machine, expecting the perfect response every time I pushed a button.
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October 11,
2024
2024
Parasocial Love: The Psychology Behind Our Obsession with Celebrity Couples
By
Paul Kiernan
Paul Kiernan
But why? What about famous people’s relationships draws us in so deeply? Whether it’s admiration, envy, or sheer curiosity, our fixation on celebrity romances runs deep.
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October 9,
2024
2024
Talking in Circles: Surviving the Buzzword Frenzy
By
Paul Kiernan
Paul Kiernan
In the modern business, marketing, and tech world, buzzwords have become an ever-present fixture. They are the magic spells that sound impressive but often lack real substance.
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